Welder Moody Dünya Lansmanı İtalya’da Gerçekleşti!
Gerçek olan ne biliyor musun? BEN!
Ruhum, modum, isteklerim… Aslında her şey “bana” göre şekilleniyor.
Ben değişiyorum, dünya değişiyor…
İtalya’nın tanınmış ve sıradışı DJ’i Ema Stokholma’nın seçtiği müziklerle renklendirdiği lansman partisi Milano Teatro Vetra’da gerçekleşti. Welder Moody ismini alan yeni koleksiyon; bildiğimiz tüm tasarım kriterlerine ve satış stratejilerine meydan okumaya hazırlanıyor. Zamanın içinde bulunduğu bağlama göre renkten renge giren oyunbaz ve değişken ruhunu benimseyen Welder Moody; hayatı takvim ve kalıpların dışında deneyimleyen, zamanı kendi ruh haline göre tanımlayan kitlesinin kişiselleştirilmiş zevklerini hedef alıyor.
Welder Moody saatleri photocromic cam özelliği ile bir ilke imza atıyor. Işığın açısı ve kıyafetin rengine göre değişen renkli cam ilk kez ve sadece Welder Moody saatlerinde kullanıldı.
3 farklı kayış tipi ile dikkat çeken Welder Moody’nin deri kayışlarında, şarap tonlarından açık pembeye, deniz yeşilinden tabaya kadar pek çok farklı renk seçeneği yer alıyor. Hasır kordon modelleri ile cool bir duruş sergileyen Welder Moody’nin bir diğer seçeneği ise, moduna göre düz veya çizgili tarafın tercih edebileceği, çift yönlü kullanılabilen nato kayışları.
Welder’in seslendiği kitleyi tek bir durum ile özetleyecek olsak “Arayış”talar derdik… İşte bu arayıştan yola çıkan Welder Moody’nin lansman stratejisi kapsamında belirlenen Türk marka elçileri; Barış Yeşilbaş(dövme sanatçısı), Nil İpek(şarkıcı), Beste Bereket(oyuncu), Caner Eler(Sokrates Dergisi Genel Yayın Yönetmeni), Bedia Ceylan Güzelce(gazeteci-yazar), Sercan Badur(oyuncu), Ezgi Bozkurt(tasarımcı), Evrencan Gündüz(müzisyen) gibi arkadaş çevremizde yer alması muhtemel, sahici insanlardan oluşuyor.
Markanın İtalyan marka elçileri ise; Federica Di Nardo(blogger), Lavinia Guglielman(oyuncu), Martina Pinto(oyuncu/model), Ema Stockholma(DJ), Edoardo Purgatori(aktör), Gabriele Rossioff(aktör).
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